At the end of November Action Medical Research, Smeg’s chosen charity of the year, held their Champions of Cycle Sport dinner. The black tie event was held at Battersea House, and was a celebration of both the charity and all the amazing cyclists that have contributed to the cause over the year. Smeg donated a beautiful bespoke FAB28 fridge, which sold for an amazing £2,600, which is a phenomenal amount. Especially as FAB28’s usually sell for somewhere in region of £900. It’s really great to see people giving that bit extra for an amazing cause.
The fridge was designed by the artist Richard Mitchelson. Keen cyclist and contributor to Rouleur cycling magazine, Mitchelson did an amazing job of bring his own unique style to the FAB fridge. He said of the project:
“It’s been a fantastic opportunity to team up with Smeg and create this ‘one-off’ fridge. I have used all of my ‘legends of cycling portraits’ (made famous in the magazine) to create this bright, exciting, pop art-inspired pattern. The idea behind it was that when you went to get your milk for your cup of tea after a long ride you’d be able to spot something or someone new and pick out your favourites from the very many faces of cycling history. Action Medical Research does a fantastic job, so I’m pleased to help raise cash for the charity.”
Smeg are delighted with how much the fridge raised for the charity, and are looking forward to the continued fund raising for Action Medical research in 2015. There are lots of other fundraising events planned, starting with Smeg donating £20 from every FAB28 fridge sold in December and January to celebrate the fridge appearing in new film Paddington.
To find out more about Smeg UK’s activities in aid of Action Medical Research, visit their designated fundraising website www.action.org.uk/smeguk which will be updated throughout the year.