meg’s collaboration with one of the most influential contemporary industrial designers in the world, artist Marc Newson, for an exhibition at the Philadelphia Museum of Art, in the United States, reaffirms the company’s status as a champion of Made-in-Italy values.
The Marc Newson:At Home exhibition will include furniture, clothing, household goods and vehicles such as a concept car and a bicycle. The installation will be organized as a 6-room house, with adult and child bedrooms, a living room, a kitchen, a bathroom and a garage where visitors will be able to appreciate Newson’s iconic pieces, works of art that demonstrate his innovative use of materials and processes.
In the kitchen the true protagonists will be the striking yellow Smeg cooktop and oven. These appliances were designed by the artist himself in a partnership with Smeg that dates back to 2008, the relationship and products a demonstration of the outstanding results achieved by the combination of Made-in-Italy industrial expertise and the creativity of an International artist. The Marc Newson for Smeg aesthetic line is the perfect synthesis of the Smeg philosophy “technology with style”.
Newson’s renowned style clearly emerges in the soft lines of the products and in their intuitiveness – the way the appliances are so easy to use that a user manual is no longer necessary. In 2009 the Marc Newson for Smeg aesthetic line was given a Design Award by Wallpaper magazine, and in 2010 it was bestowed a Good Design Award by the Chicago Athenaeum Museum. In his collection for Smeg Newson experienced, for the first time, how to design appliances, and for Smeg the relationship offered a further opportunity to integrate the beauty and originality of works of art in innovative and functional products.
The range consists of ovens and cooktops (gas and induction) with an energetic and distinctive use of color, stainless steel or glass. Top of the range models boast maximum performance: ovens with maxi capacity, cooktops with innovative vertical flame burners that have a yield of 65% higher than standard gas cooktops, and induction cooktops with power boost options.
The exhibition will take place from 23rd November 2013 to 20th April 2014 at the Museum of Art in Philadelphia in the Collab Gallery, named after the group of design professionals who work at the Museum promoting modern and contemporary design projects.